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Business gives top marks to clear communication
In a survey of 120 human resources directors of leading U.S. companies, the U.S. National
Commission on Writing found that employers have never seen a greater need
to write clearly and effectively than in today's highly competitive, technology-driven
global economy. Of those surveyed, 97 per cent listed clarity, along with accuracy
and conciseness, as the most valued business writing skills.
"The quality of employees' writing is a direct reflection on an employer's image,
credibility and brand. This makes business writing one of today's most critical
business skills," says E. Lisa Moses, workshop designer and a founding partner of
The Mallard Group, a marketing and communications
consulting firm with clients in the private, government and not-for-profit sectors.
"With technology and globalization rapidly changing how we communicate and blurring
traditional rules of English, consistency and simplicity have never been more important."
In our focused workshops, employees learn the latest techniques in clear, concise
and targeted business writing. And that's an important step toward improving your
organizational communications, enhancing your company's image and reducing the risk
of errors and misunderstandings.
For workshop details, visit www.mallardgroup.com/workshops,
e-mail us at info@mallardgroup.com or
call 905-768-9190.
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FEATURED WORKSHOP:
Two-Day Writing Skills Workshop
The Mallard Group's popular two-day Business Writing Skills Workshop for groups
of eight to 12 is noted for customized exercises, personalized attention and lively
interaction.
In designing every workshop, we meet with you to ensure that:
- materials and activities reflect your specific needs;
- we cover problem areas that you have identified;
- we base workshop assignments on your documents.
Who should attend
Employees at any level who must communicate internally or externally in writing:
executives, managers, human resources professionals, healthcare workers and technical
staff among others.
Benefits to employees
- Acquire writing skills that meet employers' needs.
- Learn how to write clearly.
- Speed up the writing process.
- Reduce written errors.
Benefits to employers
- Ensure your organization’s written communications get read.
- Generate positive responses from target audiences.
- Project professionalism through written communications.
- Reduce inefficiencies caused by misunderstandings.
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"Back at the office, we all use the workshop handbook, reference guides and tools
on a daily basis. We consult with each other if questions arise. In fact, we set
aside 15 minutes at every monthly management-staff meeting to review aspects of
what we learned to keep it fresh in our minds."
- Senior manager in a large not-for-profit
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